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Top performing content

Ranked by cost per view, not by view count — the cheapest views are the ones worth repeating.

Delivery right now

What is live, what is late, and how this compares to what these creators normally return.

By creator tier

Nano pages and A-listers behave nothing alike. Blended into one average, both disappear.

Tracking links

The one number here that is ours — a click through our own redirect, measured first-party.

Pacing

Where the campaign sits against what was sold.

Spend by platform

Hover any segment for its cost per view.

Efficiency leaderboard

Cheapest cost per view first. This is the ranking clients screenshot.

Every creator, every rupee

Click a row to open the individual posts.

# Creator↓ PlatformFormat Posts↓ Cost↓ Views↓ CPV↓ ER↓ DeliveryTrendUpdated

Campaign wrap

The one artefact that leaves the building — forwarded, screenshotted into decks, posted. Which makes it the most important place in the product to be accurate.

Over the flight

Posts, views and engagement peak on different days. That gap is the point of switching.

By post type

Which kind of post bought the cheapest views. Rules over caption text, so each type shows what matched.

Where the money went

By content format, and how far apart the best and worst creators are.

The cost curve

Each block is one creator. Width is share of budget, height is cost per view.

Efficiency matrix

Views against cost per view. Bottom-right wins.

Meme pages vs influencers

The comparison nobody else in this market draws.

Brand fit

Configurable per campaign. A confectionery launch does not weigh political mentions the way a bank does, so you choose the signals and the bands.

Campaign audience

Blended from what creators reported about their own audience, weighted by the views each delivered.

Comment analysis

Only YouTube exposes comment text through a free API. Hinglish-aware, and it separates out the comments asking where to buy.

Find creators

Your own book first, scored on what they actually delivered. YouTube keyword search second.

Screened before you book. Roster creators are scored on their prior campaigns with you, using the same signals and bands as the live Brand fit page. Anyone you have never run cannot be screened, and says so rather than showing a blank pass.

Tools

The free calculators every Indian platform ships — wired into your roster instead of standing beside it.

Where every number comes from

Free sources only. Nothing on this page costs money to run.

YouTube quota today

10,000 units a day, free. A channel lookup, a content scan and a batch of 50 videos cost one unit each.

The three tiers

Measured — from the platform's API or public page Modelled — our estimate, formula recorded Creator-reported — keyed in from creator insights

Reach, impressions and saves are owner-only figures on every platform that has them. No API, free or paid, hands them over for someone else's account. Anyone showing you a reach column for an influencer campaign is modelling it — the difference here is we say which is which, next to every number.

Campaign setup

Operator only. Clients never see this screen.

Campaign

Target CPV is the number the client was sold. Every colour judgement keys off it.

Add creators

One handle per line. Platform is detected from the format — an @handle is ambiguous, so those rows show a dropdown.

₹

Nothing validated yet.

Wrap card

The paid-media equivalent is off unless you set a CPM. It is views × a CPM you choose, not a measurement, so the card prints the CPM beside it.

Industry decks often quote a 5–8× multiple on spend. That multiple is a choice of CPM, not a finding — pick one you would defend in the room.

What the client sees

Hidden sections are stripped server-side, not just unrendered — they never reach the browser.

Posts on this campaign

Add a URL by hand for platforms auto-discovery can't reach.

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