Top performing content
Ranked by cost per view, not by view count — the cheapest views are the ones worth repeating.
Where the money went
By content format, and how far apart the best and worst creators are.
The cost curve
Each block is one creator. Width is share of budget, height is cost per view.
Efficiency matrix
Views against cost per view. Bottom-right wins.
Meme pages vs influencers
The comparison nobody else in this market draws.
Brand fit
Configurable per campaign. A confectionery launch does not weigh political mentions the way a bank does, so you choose the signals and the bands.
Campaign audience
Blended from what creators reported about their own audience, weighted by the views each delivered.
Comment analysis
Only YouTube exposes comment text through a free API. Hinglish-aware, and it separates out the comments asking where to buy.
Everything that went live
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Trends
Share of Voice and Content Trends, scoped to Gravitas's own roster and campaign history — not a licensed market-wide database. Every number here is your own creators, your own posts.
Find creators
Your own book first, scored on what they actually delivered. Live, worldwide YouTube keyword search second.
Plans
A shortlist before anything is live or spending — score creators on history with you, price them, decide the deliverables mix, then push the ones you keep into the campaign.
Tools
The free calculators every Indian platform ships — wired into your roster instead of standing beside it.
Where every number comes from
Free sources only. Nothing on this page costs money to run.
YouTube quota today
10,000 units a day, free. A channel lookup, a content scan and a batch of 50 videos cost one unit each.
The three tiers
Reach, impressions and saves are owner-only figures on every platform that has them. No API, free or paid, hands them over for someone else's account. Anyone showing you a reach column for an influencer campaign is modelling it — the difference here is we say which is which, next to every number.
Campaign setup
Operator only. Clients never see this screen.
Campaign
Target CPV is the number the client was sold. Every colour judgement keys off it.
Add creators
One handle per line. Platform is detected from the format — an @handle is ambiguous, so those rows show a dropdown.
Nothing validated yet.
Bulk import from a spreadsheet
Already have your own list of pages/creators? Upload an .xlsx, .xls or .csv instead of pasting handles one by one. Nothing is written until you confirm the preview.
Columns can be named loosely — platform, handle/page, name, post URL, cost, posts, type, date are all recognized however you label them. Instagram, Facebook, X and LinkedIn rows need a post URL (they can't be auto-discovered); YouTube, Shorts and Telegram can go in with just the handle. Download a starter template →
One row per creator/page, or per post if the platform needs a link
Preview
This is only what got parsed from the file — nothing has touched Orbit yet.
| Row | Platform | Handle | Post URL | Cost |
|---|
| Row | Status | Platform | Handle | Detail |
|---|
Wrap card
The paid-media equivalent is off unless you set a CPM. It is views × a CPM you choose, not a measurement, so the card prints the CPM beside it.
Industry decks often quote a 5–8× multiple on spend. That multiple is a choice of CPM, not a finding — pick one you would defend in the room.
What the client sees
Hidden sections are stripped server-side, not just unrendered — they never reach the browser.
Posts on this campaign
Add a URL by hand for platforms auto-discovery can't reach.
Payment & usage rights
Cost is a planning number everywhere else in Orbit — this is where it becomes a paid-or-not fact per creator, plus whether their content is cleared to run as a paid ad (whitelisting).
Creator consent
Reach, impressions and saves are owner-only on every platform — the only legitimate way to get them is the creator sharing their own insights. Track that here as you ask; nothing is estimated in the meantime.
Client logins
Every client gets their own sign-in, pinned to their own campaign — they never see this screen, or any campaign but theirs.
Create a login
Leave campaign on "New campaign" to spin one up for this client on the spot — that's the whole provisioning step.
Existing logins
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Activity log
Who changed an admin setting — logins, sharing, brand-fit — and when. Not a compliance-grade audit trail, just a "who touched this" record for a small operator team.